Building homes for your family
that are here to stay.
Experience personalized service with expert builders who value your vision and investment.
Choosing the right builder
is a big decision...
and choosing the wrong one is a choice you'll live with every day.
Vision
You already know what you want. You deserve a builder who listens first and builds second — one who treats your vision with the same care you've put into imagining it.
Quality
You'll live with what's inside your walls long after the paint dries. We build to a standard we'd want in our own home — because your family deserves nothing less.
Peace of Mind
Building a home is one of the biggest decisions you'll ever make. We keep you informed, involved, and confident at every step — so you never have to wonder what's happening with your build.
Find the path that's right
for your family.
Explore our collection of thoughtfully crafted floor plans, each appointed with premium finishes and engineered for the structural integrity that defines a Craftowne Home.
Don't see your perfect fit? If your vision requires a one-of-a-kind approach, we offer full-service custom design and build to bring it to life.
Curated Custom
~$300,000 – $700,000
Proven floor plans with full custom design packages. You get structural integrity you can count on without the time and decision fatigue of starting from scratch.
- Choose from our Signature Plan library
- Full custom finish selections throughout
- Fixed-price contract — no surprises
- 4–6 months to move-in after site work
- Simplified financing and appraisal
Full Custom Build
Typically ~$900,000 – $2,000,000
Don't see your perfect fit? If your vision requires a one-of-a-kind approach, we offer full-service custom design and build to bring it to life.
- Complete design freedom — every detail yours
- Built around your specific land and vision
- Wine cellars, multi-floor kitchens, anything you can imagine
- Same Craftowne standards, unlimited scope
- Built to outlast the people who build it
You are not a
number here.
We bring four generations of family expertise to every project — and we've intentionally kept it that way. Some builders focus on volume. We focus on you. When you build with Craftowne, you work directly with family, from the first conversation to the final walkthrough, and we're still just a phone call away long after you've moved in.
"The most expensive home you can build is one you have to fix five years later."
Personal Service, Start to Finish
You work directly with our team from the first conversation to the final walkthrough. Your build gets our full attention — not a fraction of it.
Radical Transparency
We show you what's behind the walls — literally. Scheduled walkthroughs so you can see the workmanship happening where most builders don't want you to look.
Locally Rooted
We live here. Our reputation is built in this community — not imported from a national franchise. We're accountable to our neighbors.
Built Right First
When something goes wrong, we listen, we understand, and we make it right. No defensiveness. No runaround. One phone call.
Our Simple Process
Understanding Your Vision
Everything begins with a conversation geared toward understanding your hopes and dreams for your home. We discuss your lifestyle, must-haves, and goals for the project. If we're a good fit, we'll visit your land to assess the site and provide a preliminary estimate. Before any contracts are signed, we help you finalize your floor plan and select your finishes so we have total clarity, alignment, and transparency before getting started.
The Construction Process
Once we break ground, our focus shifts to uncompromising build quality and local craftsmanship. We don't just build to code; we build to our own rigorous standards. You'll stay connected to the project through regular communication and scheduled on-site walkthroughs. This transparency allows you to see the attention to detail that happens behind the walls, ensuring your home is as solid as it is beautiful.
Welcome Home
This is the moment everything comes together. We conduct a final walkthrough to ensure every detail is completed. Our goal is for you to turn the key feeling 100% confident that you made the right decision with your builder. Even after you've settled in, we are still here for you. As your local builder, we're always just a phone call away.
"Excellent workmanship. I love the finished project. Everyone was courteous and did what they promised..."
Wondering what it costs to build?
We put together a free guide with real numbers for the Upstate — so you can start planning with confidence.
Ready to build the home
your family deserves?
Schedule a call with our team — a simple, no-obligation conversation about your vision, your land, and what it takes to build the home your family has been dreaming of.
Thoughtfully crafted homes,
built for your family.
Explore our collection of thoughtfully crafted floor plans. Each appointed with premium finishes and engineered for the structural integrity that defines a Craftowne Home.
Don't see your perfect fit? If your dream home requires a one-of-a-kind approach, we offer full-service custom design and construction. Learn about Full Custom builds →
Full Custom Build
Don't see your perfect fit? If your vision requires a one-of-a-kind approach — a specific lot, a singular layout, or something we haven't built before — we offer full-service custom design and build to bring it to life.
We've built homes with wine cellars, kitchens on every floor, lakefront great rooms, and workshops as carefully finished as the living spaces. If you can describe it, we can build it.
Same team. Same standards. Unlimited scope.
Schedule a Call →Complete Design Freedom
Every wall, ceiling height, and structural decision is yours. We build for your land, your life, and your vision.
Built for Your Specific Land
We walk every lot before we design for it. The home works with your land, not against it.
Same Team. Still Here After Closing.
When something needs attention in ten years, you call the same team that built it.
Ready to build the home
your family deserves?
Schedule a call with our team — a simple, no-obligation conversation about your vision, your land, and what it takes to build the home your family has been dreaming of.
Every home is different.
The standard never is.
From family homes to lakefront custom builds and commercial spaces — we bring the same attention, the same integrity, and the same accountability to every job.
Built in the Upstate.
Built to last.
Every project has a story — a lot that presented challenges, a vision that required problem-solving, a family or business that trusted us with something important.
Ready to add yours
to this list?
Schedule a call and let's talk about your land, your vision, and what your project actually looks like.
You have the vision.
We'll build it.
If your dream home requires a one-of-a-kind approach, we offer full-service custom design and construction to bring your specific vision to life. Same team. Same standards. Unlimited scope.
A home designed around
the life you intend
to live in it.
We've built homes with wine cellars, kitchens on every floor, lakefront great rooms that disappear into the view, and workshops as carefully finished as the living spaces. If you can describe it, we can build it.
Full Custom starts with your land, your lifestyle, and your vision. The architecture, the systems, the finishes — everything designed from the ground up to fit your specific lot and your specific life.
Typically ~$900,000 – $2,000,000
Schedule a Call →Complete Design Freedom
Every wall, ceiling height, and structural decision is yours. We build for your land, your life, and your vision.
Built for Your Specific Land
We walk every lot before we design for it. The home works with your land, not against it.
Same Team. Still Here After Closing.
When something needs attention in ten years, you call the same team that built it.
Tell us what you're
building. We'll be in touch.
A simple, no-obligation call about your vision and your land.
Locally rooted.
Family built.
Built to outlast us.
We're not a franchise, not a regional division, not a company that arrived in the Upstate when the market got hot. We're a family that has been building here for four generations — and we'll be here for four more.
We've seen fads come
and go. We're still here.
Four generations of building in Pickens, Oconee, and Anderson County means we've built through every market cycle, every design trend, and every economic shift the Upstate has seen. We know what lasts and what doesn't — not because we read about it, but because we've built it, lived through it, and fixed the mistakes we saw others make.
What that means for you is simple: we're not going to build you something trendy. We're going to build you something that your children will still be proud of.
"Locally rooted means more than an address. It means your builder's reputation is built on the same streets yours is."
Today Craftowne is run by a father and his two sons — a small team by intention. We build a select number of homes each year because quality and accountability require attention. When you build with us, you're working with family, start to finish, not a project manager reading notes from someone else's site visit.
The Newton Family
Fourth-Generation Builders
A father and his two sons — three people who share a last name, a reputation, and a commitment to building things that last. We've been doing this together long enough to know what we're good at and humble enough to know what we're still learning.
Our Subcontractor Network
Vetted · Local · Accountable
We work with a tight circle of subcontractors we've built relationships with over years. These aren't the cheapest trades — they're the ones who answer the phone, do the work right, and stand behind it. Same standard we hold ourselves to.
Our Promise After Closing
We Don't Disappear
When something needs attention six months after you move in, you call the family that built it. Not a warranty department. Not a 1-800 number. We're local — and that means something to us.
What New Build Homes Actually Cost.
We put together a straightforward guide on what it actually costs to build a custom home in Pickens, Oconee, and Anderson County — the same information we'd share with you sitting at our kitchen table.
The Cost of Waiting · $650,000 Build at 5% Annual Inflation
Craftowne Homes Guide · 2026
What New Build Homes Actually Cost
Pickens · Oconee · Anderson County
The cost guide we wish we'd had when we started.
A clear look at what drives custom home costs in the Upstate — from site work and material choices to the decisions that make the biggest difference in your budget.
Drop your email below and we'll send it right over. That's it — no pressure, no follow-up calls unless you want them.
What's Happening in the Upstate
Land availability, demand, and what it all means for your build's long-term value.
Looking Beyond Price Per Square Foot
Why that number doesn't tell you as much as you think — and what to look at instead.
Three Ways to Build a Home
Production, Curated Custom, and Full Custom — what each one looks like and costs.
Where to Invest, Where to Be Smart
The difference between what holds your home together and what makes it feel like yours.
One Floor Plan, Three Budgets
The same home priced at three different levels — with real Upstate numbers.
What Your Lot Might Need
The part of the budget most people don't see coming — and how to plan for it.
What We Use and Why
The products and materials we recommend, with honest reasoning behind each one.
Choices That Save Thousands
Eight practical decisions that keep budgets on track without cutting corners.
What Waiting Actually Costs
A simple look at how construction costs change over time.
Let's talk about
your build.
Schedule a call to get started. We'd love to hear your vision — your hopes and dreams for your home, your land, your family. No pressure, no pitch. Just a real conversation.
We're here to listen
and help.
Whether you have land, a floor plan, a rough idea, or nothing but a feeling about what you want your home to be — we want to hear it. Every build starts with a conversation, and we're honored you're considering Craftowne to be part of yours.
Bring whatever you have. We'll meet you where you are.
Schedule a Call
We'd love to hear your vision. Fill out the form below and we'll be in touch within one business day.
No obligation, ever. We respond within one business day.
Custom Home Builder
in Your City.
Description here.
Why families are building here.
Area description here.
Find the path that's right
for your family.
Explore our collection of thoughtfully crafted floor plans, each appointed with premium finishes and engineered for the structural integrity that defines a Craftowne Home.
Don't see your perfect fit? If your vision requires a one-of-a-kind approach, we offer full-service custom design and build to bring it to life.
Curated Custom
~$300,000 – $700,000
Choose from our library of proven floor plans, then make it yours with full custom finishes, fixtures, and layout options.
- Proven floor plans, fully customizable finishes
- Premium materials & structural engineering
- Transparent, fixed-price contract
- Personal service from start to finish
Full Custom
Starting at ~$900,000
Your vision, from the ground up. We work with your architect or ours to bring a truly one-of-a-kind home to life.
- Completely bespoke design & floor plan
- Your architect or ours
- Premium craftsmanship, unlimited choices
- White-glove project management
Your neighbors
are our neighbors.
We bring four generations of family expertise to every project. When you build with Craftowne, you work directly with family, from the first conversation to the final walkthrough.
"The most expensive home you can build is one you have to fix five years later."
Personal Service
You work directly with our team from first conversation to final walkthrough.
Radical Transparency
Scheduled walkthroughs so you see the workmanship behind the walls.
Locally Rooted
We live here. Our reputation is built in this community — not imported from a franchise.
Built Right First
When something comes up, we listen, we understand, and we make it right. One phone call.
Our Simple Process
Understanding Your Vision
Everything begins with a conversation. We discuss your lifestyle, must-haves, and goals. If we're a good fit, we'll visit your land, assess the site, and provide a preliminary estimate.
The Construction Process
Once we break ground, our focus is uncompromising quality. You'll stay connected through regular communication and scheduled on-site walkthroughs.
Welcome Home
We conduct a final walkthrough to ensure every detail is right. Even after you've settled in, we're always just a phone call away.
Ready to build
in your city?
Schedule a free, no-obligation call. We'll talk through your vision, your land, and what it takes to build a home you'll love.
What homes actually cost
in the Upstate.
A clear, honest look at what it costs to build a custom home in Pickens, Oconee & Anderson County.
Get the Free Guide →